Description
Key Responsibilities:
Strategy & Planning: Develop multi-channel marketing strategies, identify new markets, and plan product/service launches.
Campaign Management: Oversee execution, content, budgets, and targets for campaigns (digital, social, email, paid).
Team Leadership: Lead in-house marketing teams or external agencies, providing guidance and sharing best practices.
Collaboration: Work with sales, product, and senior management to align marketing with business goals and revenue targets.
Budget & Resources: Manage marketing budgets, timelines, and resource allocation for cost-efficiency.
Performance & Analysis: Set KPIs, report on campaign effectiveness, analyze market trends, and measure ROI.
Content & Brand: Manage content creation (blogs, videos, etc. ) and maintain brand image and public relations.
Promotional Activities: Organize and coordinate events, trade shows, and promotional activities.
Typical Skills:
Strong leadership, communication, and project management skills.
Data-driven mindset with creativity and analytical abilities.
Expertise in digital marketing, CRM, and marketing automation tools.